Grey & Sanders
This project involved designing and developing a premium Shopify eCommerce website for Grey & Sanders, a Singapore-based furniture brand. The goal was to create a visually engaging, high-performance online store that showcases handcrafted furniture and provides a seamless shopping experience. The website was built to highlight the brand’s craftsmanship, support product customisation, and allow customers to browse and purchase furniture easily across devices. Grey & Sanders creates timeless, handcrafted furniture inspired by nature, including sofas, dining tables, chairs, and home décor.
About the Client
Grey & Sanders is a furniture and lifestyle retail company founded in 2017 and headquartered in Singapore. Client Overview: Industry: Furniture Retail Products: Sofas Dining tables Chairs Storage units Custom wood furniture Specialises in design-focused, handcrafted furniture that combines nature and craftsmanship. Their mission is to provide customers with furniture that reflects their personality and living space.
The Challenge
Creating a premium brand experience online Managing large product catalogue Implementing product variants and custom options Ensuring fast loading speed Mobile optimisation Creating easy navigation for furniture categories Supporting future scalabilitye
Our Solution
Our team engineered a robust solution utilizing the latest technologies to meet client requirements and exceed user expectations.
What We Built
Key Outcomes
Improved brand presentation
Increased online sales
Faster website performance
Better mobile user experience
Improved SEO visibility
Easy store management
Project Overview
Grey & Sanders
Singapore
6–7 weeks
Tech Partner